An interview with Fig+Yarrow founder Brandy Monique about our exclusive collection with Target:
What inspired you to partner with Target?
I wanted to make this line available at Target because I wanted to make it accessible. Not only do Target’s guests appreciate these types of products, but our message about selfcare was really suited for the people that I know who shop at Target. These are mothers that are looking for something good for their families, and they want it to be really easy.
What sets your line apart from other skincare products?
It’s amazing how quickly natural skincare has come into the collective consciousness, and how people have become very savvy about ingredients. With creating Fig + Yarrow products, I eliminated unsavory ingredients while making sure they were full of the good stuff. For example, when I eat a meal, I like to have a diversity of ingredients – not just because it’s more interesting, but also because they work together and offer a more well rounded benefit. I took a similar, nutritional approach to the products.
Of the products that’ll be available at Target, which is your favorite?
I love the Palmarosa Charcoal Cleanser, which I developed just for Target. It’s the first foaming facial cleaner that we created and it’s sulfate-free! Palmerosa oil is hugely antibacterial and anti-viral, and if you have something like acne and want to reduce blemishes, palmerosa will go after those microbes and eliminate them. It’s a natural complement to the other ingredients, like the charcoal, but when you combine the two, it accentuates the product’s ability to minimize the factors that are involved in skin issues.
The line includes new products that are exclusive to Target. Available in select stores and online at Target.com